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Welcome to Viking Offroad where the history begins with two Icelandic brothers. Jón and Thór both grew up in Iceland, where the Jónsson family lead the fishing gear industry and later Washington, and Alaska totaling more than 70 years of experience.  After moving to the USA in 1976 the Jónsson family continued leadership in the fishing industry and in 1994 Jón Jónsson went on to acquire Gourock, a 272 year old company which made ropes, sails and fishing gear.  After 12 years as an architect with an engineering background, Thór recently transitioned toward his passion of the automotive world. There is a long Jónsson family heritage of four wheeling and overland expeditions back in the old country, with hundreds of square miles of arctic desert, rocks, rivers and glaciers for offroading.   Now in the USA from the mountains of Washington State to the deserts of California the Jónsson brothers continue the tradition and enjoyment of four wheeling and overland journeys. Jón Jónsson founded winchline.com as a spin-off company from its parent company Gourock to address the need for high quality recovery gear and great service to the offroad enthusiast.  About the same time Thór Jónsson founded Viking Offroad to design high quality aftermarket parts for 4x4’s.  The brothers worked closely together developing the full range of recovery gear using the best materials and craftsmanship available. Jón's background is in engineering and construction of high quality and tough commercial fishing gear.  Thór’s background is in architectural design and engineering with a specialty in scientific buildings.  With their enthusiasm for the outdoors, and their extensive background it was only a matter of time before they emerged on the offroad market with their own line of aftermarket recovery gear and automotive parts. Winchline.com and Viking Offroad merged in 2008 to form one unified company to streamline the manufacturing and delivery quality automotive equipment.  Viking Offroad is the company and Winchline.com is our online retail store where to acquire the best gear in the business!